So, you think you have the next big startup idea? You found the problem and you’re going to solve it. How do you know that it’s a problem that people want solved? How can you increase the likelihood that the market will respond to the service or product that you are going to build? What if you could find out in one week what most companies take years to find out, only to discover that they didn’t have a viable product to begin with?
Customer Discovery is the tool by which you can quickly and easily determine the needs of your target market through a simple process. That process will then inform what you build. It can save you time & money, (not to mention personal relationships) simply by keeping you from spending that time and money in the first place. It will get you into the market and collecting real data to inform your product/service development process, while also filling your pipeline with potential early adopters and first customers.
This event will focus on giving you the tools to effectively conduct Customer Discovery for your business. The content applies to both idea-stage companies all the way to intrapreneurs seeking to innovate within larger companies. We will spend half of the time discussing concepts and best practices, and the remaining time working with an attendee to demonstrate how the concepts work in real-life.
*Lunch + drinks will be provided*
About the speaker: Justin Nygren
Justin Nygren is Manager of People Operations for Learning Machine Technologies, Inc., a blockchain based credentialing system serving enterprise clients such as MIT and the Republic of Malta. He is the former owner & operator of The Grove, Dallas, an impact focused collaborative workspace. He is also the co-founder of Unreasonable Labs North Texas, a hyper-accelerator focused on early-stage social enterprises. In the past 5 years, he has consulted with over 300 businesses and organizations helping them with everything from culture to operations.