Jonathan Herskovitz is a 25-year optical industry veteran. He was formerly with Eyemart Express for 22 years. In his latest role as President, he led them to become the 8th largest optical chain in the United States. Jonathan joined Eyemart Express and was involved in strategy, multi-unit operations, leadership development, product development and procurement, finance and accounting, real estate, p&l management customer experience and advertising. Through his involvement he helped them grow from 20 to 170 stores. He constantly promoted a “Change Culture” with focus on developing the organizations leadership to support the field organization in providing best in class customer experience. Prior to Eyemart Express, Jonathan was with Pearle Vision as part of their Management Training Program and held positions in advertising and human resources. Recently, Jonathan Herskovitz founded SVOC and is currently serving interim management and consulting capacities for multi-site healthcare companies. These various sectors include veterinary, dental, optical, and dermatology. Jonathan has been the interim COO for CityVet, a multi-unit veterinary chain in Dallas. His role resulted in immediate positive comp. revenue growth by restructuring unit level management, focusing on client experience, and developing managerial development of clinic level management and veterinarians. He graduated from the University of Texas, Austin, with dual degrees in Finance and Marketing and serves on the Allocations Committee for the Jewish Federation of Dallas.