VP International Dev., Which Wich
Alex Oswiecinski is the Vice President of International Development and Operations for Which Wich Superior Sandwiches. Alex leads the international division and expansion of the 350 unit, $200M brand into all markets outside the US. He joined Which Wich to help open its 1st unit in Mexico in 2013, and now has 11 countries under franchise development. Previous to Which Wich, Alex spent 7 years with TGI Fridays in various supply chain and international roles. There he developed the brand’s first purchasing co-op in Europe, savings franchisees over $1.5M in the first year. While with TGIF and now Which Wich, Alex has travelled to over 60 countries and has built a vast network of international investor and supplier contacts. Having worked with foreign franchise partners that range from startup entrepreneurs to billion dollar public companies, he has gained a variety of experience developing systems and support models that match the needs of each franchisee, culture and country regulatory standard. Alex graduated with a business degree from John Carroll University in Cleveland, Ohio, and followed with a MBA from Cleveland State in 2004 prior to moving to Dallas.